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May 9, 2024

From Classroom to Kitchen: No Additives, All Flavor featuring Shane Nobles with Pain Train Salsa

In this episode of Small Business Origins, we talk to Tomball Economic Development Corporation's second success story: Shane Nobles, founder of Pain Train Salsa based in Tomball, Texas. We talk about so much, but the story of transitioning from being a coach to a salsa king couldn't be any more interesting than this.

Tune in to hear:

- How Shane first got inspired to make his own salsa while working as a bartender at Pappasito's (5:55)

- Starting out selling 49 jars at local farmer's markets in Tomball (9:40)

- Expanding to multiple farmer's markets across Houston and the scaling challenges (12:13)

- Transitioning the business from a side hustle while teaching to a full-time endeavor (20:14)

- Obtaining those first retail accounts with local grocery stores (14:12) and larger chains like HEB, Spec's and Central Market (22:56)

- The production process over time - going from home kitchen to commercial kitchen to upgrading with new equipment as the business grew (41:26)

- Managing the supply chain complexities selling a fresh, perishable product (44:55)

- Funding and building a new production facility to meet demand (48:35)

- Giving back to the Tomball community and local schools (36:25)

- Goals for the future including a "Welcome to Tomball, famous for creamy avocado" water tower (55:09)

Shane Nobles is a Tomball, Texas entrepreneur and founder of Pain Train Salsa. He started the business in 2014, selling jars of his homemade salsa at local farmer's markets. Since then, Pain Train Salsa has expanded across Texas, now selling in major grocery store chains while still maintaining Shane's commitment to an all-natural, handcrafted product.

 

Pain Train Salsa is a Tomball, Texas-based salsa company making ultra-fresh, all-natural salsas and avocado sauces. Founded by Shane Nobles in 2014, Pain Train started out selling at local farmer's markets and has grown to become one of the top-selling local brands across Texas grocery stores. Their flagship product is the Creamy Avocado salsa.

 

Tweetables:

"I have it shelf life tested in FSNS lab in San Antonio. I did it for 3 months. I was like, if it you know, we can't sell in 3 months, we're in trouble." (45:16)

 

"If you wanna buy Pace Picante Sauce, then, hey man, they got a whole section for you. But if you want the good stuff and I tell people I go, it's only expensive the first time you buy it." (30:51)

 

Links Mentioned:

Pain Train Salsa Online

Tomball Economic Development Corporation

Beefy Marketing

Visit Tomball

John Kelley's Links

Small Business Origins Online

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Transcript

00:00:00 Salsa Making and Entrepreneurship Journey


[00:00:00] Intro: Tell me your story. 
[00:00:01] John Kelley: Tell me your story. Not an all star. Do you remember? 
[00:00:04] Shane Nobles: Oh, I know what happened. I'll do this stuff. 
[00:00:06] John Kelley: You're now tuned into the Small Business Origins podcast. I love an origin story. Each week, we dive into the real stories of entrepreneurs and businesses from across the nation. Louisian, what's his origin story? Who started with just an idea, and they're now making waves. 
[00:00:21] John Kelley: I told you this was a good idea. This is Small Business Origins. 
[00:00:31] Intro: Yeah. What's up, everybody? Welcome back to another episode of Small Business Origins. I'm your host as always, John Kelly aka John the marketer on Instagram and TikTok, and you're tuned in. It's our nationwide search. 
[00:00:43] Intro: We're looking for entrepreneurs that have a story to tell. And joining me in the studio today, I've got Shane Nobles. He's from Beaumont, Texas, but relocated to Tomball, Texas as quick as he could and has headquartered, his business, Pain Train Salsa, right here. Shane, welcome to the show, man. 
[00:01:00] Shane Nobles: I am glad to be here. Thanks for having me. 
[00:01:02] Intro: Yeah. It is always our pleasure. We absolutely enjoy it. This one, I think, has been in the making for, like, 2 years, 3 years, something crazy. We talked a long time ago, probably right before you were building a brand new location and trying to figure out how you were gonna move your entire life into that. 
[00:01:18] Intro: So I can understand why it's delayed. But now, Tomball Economic Development Corporation has brought you here so that they can share you as one of their success stories. We'll kinda get into some of the things you've been able to do with their help. But we wanna talk all about you. And before we hop into that, we have to start out with a nice breaker question. 
[00:01:37] Intro: We always start out with a nice breaker question. And today's is, how do you recognize when you're stressed? 
[00:01:43] Shane Nobles: How do I recognize when I'm stressed? My cheeks get red like they are right now. 
[00:01:47] Intro: How's it say? Or or are you just stressed all the time? So that's it. 
[00:01:50] Shane Nobles: Yeah. It's just kinda it's it is the norm and stuff, but, you know, there's sometimes it's a good thing, you know. I think stress, if you handle it properly, you know, it's this motivating factor in getting you to go and go and go and go and, you know, and that's I crave it sometimes. It's it's weird to say, but you do tend to, to, you know, you like having that pressure, stress, you know, as long as you keep it in kind of a positive fashion. 
[00:02:18] Intro: Yeah. I think it depends on what kind of stress it is that makes it, you know, harder, easier for me to handle. And, I think one of the biggest things I've noticed, I say recently, probably been working on it the past year or 2 is that when I'm super stressed about something and it's not that good kind of stress that motivates me and makes me get something done under pressure. But it's that annoying stress or just stress of work or home life or something like that. I get kinda snippy every now and then. 
[00:02:44] Shane Nobles: Right. 
[00:02:45] Intro: And, I can just tell when things are getting on my nerves, that's a high stress level. So I've been really cognizant lately of making sure that I'm trying to figure out good healthy ways to handle that stress. 
[00:02:56] Shane Nobles: Yeah. The beauty of, like, my life is so different than what it was, you know, just not 10 years ago. And, beauty of it now is a lot of times I find myself running into Planet Fitness for 30 minutes to an hour just get just walking on a treadmill doing the same thing I would be doing if I was riding in my van or or at the shop or whatever, you know, like, just doing work type stuff, you know, and, that's been something that I mean, I used to I coached for 20 years, so, you know, that was being in that environment is, you know, kinda comforting to me, I guess, so to speak. 
[00:03:32] Intro: Yeah. It's definitely something I've become more accustomed to lately. I did not start out as somebody who enjoyed the gym at all. And now Andrew and I, for, like, the past, I don't know, 90, 120 days, we've been kinda pushing each other to get in the gym. Plus with my full time job, we have to work out every single shift that we're on anyway, but definitely enjoying the gym a lot more. 
[00:03:54] Intro: And I think it's helping to just kind of relieve some of that stress off the top all the time. Definitely. Whether there's something specific going on or not. Yeah. Because it's just I don't know. 
[00:04:02] Intro: Something about lifting weights just kind of you're giving it your all, and I think it just drains you to the point that you can't be stressed anymore. 
[00:04:09] Shane Nobles: Yep. That that's that's so true. You know, I love like I said, I, you know, used to lift a lot more like to get in there. Nowadays, I do the old man workout. I get on the the treadmill, incline it a little bit, and then just go to town, you know, just just on a fast walk, you know, and, and it just gets my mind off other things, and I can, like, take care of business while I'm doing that. 
[00:04:30] Shane Nobles: And that's, that's been something that's I think it's been helpful for sure. 
[00:04:34] Intro: Yeah. I love that. Andrew and I definitely have some really good gym conversations that turn into some cool business stuff. So 
[00:04:40] Shane Nobles: For sure. 
[00:04:41] Intro: Awesome, man. Well, I'm gonna turn it over to you just like we do every single episode and and ask you the same question I ask every single episode. And that is who are you, where'd you come from, and how'd you get into entrepreneurship? 
[00:04:52] Shane Nobles: Yeah. Those are really easy simple questions. Right? Well, you know wow, wrap your mind around that a little bit there. The biggest thing is, you know, when I I graduated from Sam Houston, went to school there, you know, people thought I was going to school 
[00:05:09] John Kelley: to be a doctor because I was there so long, but I 
[00:05:10] Shane Nobles: did manage to graduate and get out of there. And, when I during that time, I worked at Pappasito's in Houston, you know, and, that's where I met my wife actually who has been with me on this journey from day 1 with the business and stuff and, her name's Bianca and, you know, I got I I out punted my coverage so to speak. And, anyhow, so was working at Popsito's and driving back and forth to Sam Houston at the time, and that's the first time I got a chance to see a salsa being made. So, I I got you know, I found that interesting and, there was times is, when I became a bartender, they would ask us to go and help make the salsa too. Just blend it, you know, they'd throw the ingredients in there. 
[00:05:55] Shane Nobles: But I saw the what the ingredients were so I started, I decided I was gonna make my own. And that's when I started playing around with it. That's really where it all started. It's just that concept of, hey. I I think I can do this, you know.

Shane Nobles Profile Photo

Shane Nobles

Owner

Former High School Coach and Educator. Now maker of the best CREAMY AVOCADO SALSA on the planet!