On this episode, we discuss the importance of leveraging different channels for sales and marketing efforts, including handwritten notes. Simply Noted is a powerful tool that can be used to send personalized, handwritten notes quickly and easily through their website or by exporting data from a CRM. The notes are created using technology that mimics actual handwriting, making them appear authentic. Simply Noted can integrate with various software platforms and can be automated to scale up efforts. Listen in as Rick shares personal experiences of receiving handwritten notes and how they stood out. Rick then delves into Simply Noted's lean team and how he utilizes Virtual Assistants to make sure employees and staff can be well taken care of by profits.
Chapters:
00:03:05 Icebreaker: Hotel, or AirBNB?
00:06:07 How Getting his MBA Changed Rick's Life
00:08:21 Nostalgia For Handwritten Communication In A Tech-driven World
00:14:57 Simply Noted: An Incredibly Powerful Tool For Every Business' Sales And Marketing Efforts
00:16:35 Creating A Handwriting Robot To Improve Client Appreciation In Business
00:19:57 The Importance Of Building Meaningful Relationships In Business
00:21:28 Impact Of AI May Vary Based On Industry And Marketing Needs
00:26:47 Staying Ahead Of The Game: Using Social Media For Information And Competitive Advantage
00:29:38 Financial Decisions And Impact On Companies And Nonprofits
00:33:38 Importance Of Long-term Business Investments Over Short-term Gain
Tweetables:
"Successful businesses have a strategy for everything and how it works together. I believe we're just another tool in the tool belt, but we're just an incredibly powerful tool that I believe every business [needs]." - Rick Elmore
"We're trying to be a tool for businesses, or a platform for businesses to make business more personal because at the end of the day relationships matter when it comes to business. If that client didn't pay their bill, you wouldn't get a paycheck. I just think we're trying to become like a platform for, for businesses to help them build really meaningful relationship with their clients." - Rick Elmore
Links Mentioned:
Rick Elmore's LinkedIn
Simply Noted Website
John The Marketer's Links
Beefy Marketing
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