The digital age is booming, with 70% of marketers investing in content marketing. Not only are marketers expected to create content daily, on average, they also need to create audience segments for at least three different platforms. In today’s podcast, founder and CEO of Beefy Marketing, Andrew Brockenbush, talks to John about the benefits of an editorial calendar in building a marketing strategy. Andrew expertly explains how an editorial calendar is more than just a calendar — it’s a roadmap, and everyone from NGOs to small businesses can benefit from using one. We budget our finances, so why not budget our time? Day-to-day marketing content creation can be immensely time-consuming, and important dates and events can sneak up on you. Learn how Andrew uses an editorial calendar to ensure these opportunities are seized, and how you can apply these tips to your own operation. This episode breaks down how editorial calendars can be used to benefit content marketing, attain annual company goals, and even improve marketing strategy going forward!
Links Mentioned in Today’s Episode:
Andrew Brockenbush on LinkedIn
Andrew Brockenbush on Twitter
Truebill
Chewy
Airtable
Process Street
Beefy Marketing
Beefy Marketing on Facebook
Beefy Marketing on Instagram
Beefy Marketing on YouTube
