In today's marketing landscape, your website has become a more powerful tool than ever. Assuming you already have your company off the ground, there are various different things you can do to make sure you get the most out of your website, from focusing on ‘above the fold’ design to keeping your call to actions simple, plus a whole lot more! In today’s episode of Business Growth Hacks, Andrew Brockenbush and John Fritzsching discuss some of the tried and true methods for driving traffic, boosting your revenue, and catering to every stage of the customer journey, as well as allowing your website to function as a 24/7 sales tool and build trust and credibility along the way. We also touch on site maps, selecting photo content, and the benefits of video and share some of our favorite tools for things like wireframing and discovering, consolidating, and communicating user needs, so make sure to tune in today to learn more!
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