Welcome to another episode of the Business Growth Hacks Podcast. Today, we’re talking about podcasting: whether it's worth it, how you structure it, how it can benefit your business and more. We kick off our conversation with some statistics that prove the incredible reach of podcasts and touch on why the majority of them don’t last beyond the fourth or fifth episode. Tune in to hear why we think podcasting will benefit your business by building customer retention and boosting conversions (even if you don’t think it will). We compare podcasts and written content and encourage you not to wait too long, allowing your content to lose relevance. We point you in the direction of some resources to help you create quality podcasts, from refining the content to producing the audio. You'll also hear about the benefits of brand partnerships, and why this medium is so powerful to engage your audience before we dive into the first steps of planning and creating your podcast. We hope you join us to hear all this and more!
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