Welcome back to the Business Growth Hacks podcast! This week John and Andrew unpack their 6 key tips for creating a successful marketing plan for social media. We dive straight in by discussing how to identify your goals and interrogate why impressions and likes are often akin to vanity goals and don’t necessarily translate to higher ROI. Like anyone looking to grow their business, your time is a precious resource. Discover time-saving strategies like how to choose the platforms best suited for your business, as well as how to leverage your content for multiple mediums like blog writing, podcasting, and video content. We also unpack the value of contests and giveaways, and how social media can be an opportunity to showcase the character of your business in addition to your relationships with customers. If you're feeling intimidated by the massive undertaking of social media, or are looking to take your social media game to the next level, this is the episode for you! Make sure you tune in for plenty of useful tips and eye-opening insights!
Links Mentioned in Today’s Episode:
Sprout Social - sproutsocial.com
CoSchedule - coschedule.com
Later - later.com
Agorapulse - agorapulse.com
Hootsuite - hootsuite.com
Gleam - gleam.io
Andrew Brockenbush on Twitter - twitter.com/abrockenbush
BeefyMarketing.com
Small Business Nation
